31 Mar Travel Trends for 2015
People don’t vacation like they used to. With all the advances in technology and engineering, combined with how advertising can reach customers in unprecedented ways, people manage to experience more of the world and see places that at once would have seemed impossible. In today’s world, there’s a pull to be innovative, energetic and forward-thinking. With that kind of philosophy as a backdrop, you might wonder how this is appearing in the travel industry. How are companies aiming to consider to the future and create experiences for their customers using fresh concepts? From how people eat to where they go to the types of experiences they are searching for, companies are aiming to answer what customers want. The following are just a couple of the ways things are switching up:
1. If you go to the movies today, you can pay a little extra for a 3-D experience– with added features that make you feel as though you are a participant in what you’re seeing on screen. Travel companies are able to use headsets that simulate an experience to entice customers toward a particular vacation.
2. With so much of today’s world focusing on BIG experiences and taking advantage of the global community, it seems that some of us yearn to bring it back down to a small scale, favoring intimate experiences over vacations for the masses (like cruises or tour groups or popular island beaches). There’s a market for customers who want to connect in meaningful ways, and companies are responding to this by seeking to provide their customers with an authentic experience. Whether this happens through connecting common interests (such as a customer who loves to climb being paired with an skilled climber in the region of where he’s traveling to), to eating native cuisine or experiencing the conditions that the resident people live in, people want to walk away having experienced something more real and authentic, and companies are aiming to provide just that.
3. Not only do people want to experience something authentic, more customers would like to make a difference through their travel. Whether that’s through a humanitarian-type experience, or helping to produce funds for a cause in that area, or seeking to improve the lives of the individuals in a specific country, people want to make a positive difference as portion of their vacation and companies are capitalizing on this by creating those type of opportunities.
4. Another thing that seems to be happening more and more? Traveling as a whole family group, from the newest baby to join the clan all the way to bringing Grandpa along, too. Families would like to create memorable, meaningful experiences that will bring them closer together, and they’re trying to find vacations that can facilitate just that.
5. Hotels are improving the ways that they do things too, benefiting from modern technology trends to make a customer’s experience with them a breeze. An increasing number of, hotels are keeping it possible for you to do everything from your phone– even getting in to your room, without ever having to get a key or visit the front desk. This makes travel so much more convenient than before!
6. Another thing that shouldn’t fail to be mentioned is the impact that the modern show business has had on the kinds of vacations people are taking. If a movie makes a book popular (think Harry Potter), it sometimes isn’t very long before vacation attractions pop up to capitalize on all that hype, seeking to provide the ideal vacation that entertainment fans are looking for.
Like never before, people are able to travel in new ways and experience things virtually and in person that would have seemed unfathomable just a few years ago. After reading all of this, doesn’t it make you want to do some research and book a trip?