20 Apr Tour Goes ‘Boom’ in 2015 as Retirees Stay Active
Are you a motorcoach outfit that works closely with a tour operations company? A business that’s tailored toward marketing for seniors? Or, perhaps you’re one more business in the travel industry with seniors as your number one clients. Wherever you engage that spectrum, you’ll have at least one thing in common: you want customers to keep returning for more. As you’re preparing for the future, there are a number of things that will be helpful to consider:
• Seniors love to travel and the projection is that they don’t have any plans to stop any time soon. … this is good news, because if they plan to keep traveling, that means that you have a market.
• We’re all distinct, with various interests, hobbies, and ways we like to vacation. What does this mean for you? It denotes that, no matter what your business, there are people that will enjoy the specific form of experience you offer. There are people that are searching for the type of service you offer if you’re a motorcoach company that works to shuttle tour groups through popular national park areas. Lots of individuals look for that specific type of vacation to unwind and relax if you offer cruises to the older crowd. Regardless if you provide services for coordinating a way for single seniors to travel with other individuals, or you’re an ocean kayaking outfit in Hawaii, a tour operator that facilitates various European tours, or a tourism hot spot in a popular U.S. city, you’ll have individuals coming to stay and busy participating in everything there is to perform. Bottom line? Whatever your business, seniors are traveling more than ever before and have varied interests. The question isn’t whether there is a market for folks who would be interested in what you have to offer; it’s marketing your business so you can find those looking for you.
• Knowing that there are customers for your business is great, but surveys from seniors also indicated an important detail: how much money was entailed was the biggest contributing factor to whether people traveled or not. From the first exposure they have to you, let them know that you offer amazing deals and always seek to put your customers’ satisfaction. Bundle things together so your customers get more bang for their buck.
The future looks intense for those of us who employed in the travel industry. Things don’t look slacking pace any time soon, and there’s good business available in all areas of travel. Planning ahead, marketing specifically to the age group you have in mind, and offering the best prices and experiences available out there are going to be key to acquiring customers in your door.