31 May Spending big on kids’ sports? You’re not alone
Over the past 10 years, Alison and Scott Bermack have traveled hundreds of miles– and invested thousands of dollars– to attend gymnastic practices, workouts and tournaments with their son Zachary, now 16.
“It averages around $300 a month, year-round for training and that’s not including airfare, hotel rooms and food, uniforms and event expenses,” said Alison, a 44-year-old freelance writer with two other children.
“Scott is a legal representative, so he spends for a lot of this,” she said. “It’s pricey, but our son loves being a gymnast, so that’s why we do it.”
The Bermacks are part of the explosive youth sports movement, which in turn has become a $7 billion industry in travel alone.
“Youth sports tourism wasn’t even a classification four years ago, and now it’s the fastest-growing segment in travel,” said Dave Hollander, professor at New York University’s Tisch Center for Hospitality, Tourism and Sports.
“You’ve had millions of kids involved, parents paying thousands of dollars, and cities building facilities to host events and chase tourism dollars,” he said. “It’s just huge.”
Youth sports are generally defined as nonschool-related sport activities that include baseball, soccer, lacrosse, rowing, volleyball and gymnastics.
The sports are usually organized by way of local programs, such as Little League; or groups, like soccer clubs, that are funded by donations, fees and business sponsorships. They have no single national organizing or oversight body.
It’s approximated that at least 35 million kids between 5 and 18 already play an organized sport each year in the U.S. Of that, 21 million are associated with nonschool youth sports, which have been growing.
Youth soccer, for instance, has grown from 2,388,000 players in 1995 to 3,020,000 in 2012– with a near-even split between girls and boys.
Parents’ task is to come up with the time and money to get their kids to training and tournament events. That could entail driving to the other side of town– or flying across the country.
“We’ve needed to get on planes and travel with the whole family for an event for Zachary,” said Alison Bermack, who lives in Montclair, in northern New Jersey. “It wasn’t affordable.”
“We did have to cancel a trip to Orlando, Florida because of the expense,” she added.
If he does well in tournaments this year, she added, “we’ll likely have to pay for everyone to go to California for nationals. We’ve delayed a lot of other vacations to do all this.”
Odds of a high school football player making it to the NFL 1 in 6,000.
Odds of a hgh school baseball player making it to MLB 1 in 4,000.
Odds of a high school basketball player making it to the NBA 1 in 10,000.
Odds of a high school soccer player receiving a full ride to a Div I or II School 1 in 90.
These is taken from a study on youth sports by Michigan State University. It surveyed 10,000 children ages 5-14 nationwide.
The amounts of money that the Bermacks and other families like them spend is a major incentive for towns and cities nationwide to construct youth sports facilities.
“When we started in 2003 we only got two calls a day about sport development projects,” said Dev Pathik, founder of the Sports Facilities Advisory, a planning and management firm in Clearwater, Fla.
“But now, due to the youth sports explosion, we get calls regularly about projects worth $150 million to $200 million,” he said.
Some of the projects that SFA is helping to obtain off the ground is Rocky Top Sports World, in Gatlinburg, Tenn. The $20 million, 86,000-square-foot multisports facility is scheduled to open this summer.
Mayor Mike Warner said the complex will bring major economic benefits, partly since Gatlinburg will offer families something to do besides sit in a hotel room between events.
“There’s often a ton of waiting for kids and parents,” he said. “So we have new … restaurants, stores and other local amenities for people. … We’re expecting an economic impact of around $50 million over the next five years.”
Asked how Gatlinburg could afford the complex in today’s economy, Warner said his city doesn’t have budget constraints and issued bonds with the county for additional funds.
“We had a reserve fund and the ability to accomplish this,” he said. “And we are a tourist destination. … Our tourism dollars have remained strong even during the economic downturn.”
Pressure on young athletes.
The surge in youth sports has number reasons, from parents’ aspiration to keep kids active to the commercialization of the events as more make their way to TV and the Internet.
There’s also strong pressure on young athletes to succeed.
“Kids are told to specialize in a sport and play it year-round,” said Hollander at NYU. “The logic is if you play one sport all the time, you’ll get better at it. … That’s why more kids are becoming members of youth sport clubs.” That tie into a winning-at-all-costs mentality with a financial goal in mind, he added.
“It’s not just about learning teamwork but about money,” Hollander said. “Some– not all, of course– but some parents see college scholarships as a reason to get their kids into youth sports.”
What’s lost in this may be the toll on the kids’ health. In 2012, an estimated 1.3 million children sustained a sports-related injury severe enough to send them to a hospital emergency room, according to the nonprofit group Safe Kids Worldwide.
Strains and sprains, fractures, concussions, contusions and abrasions top the list of sports-related ER diagnoses for kids 6 to 19– at a total cost of $935 million-plus annually.
“Zachary hurt his knee and shoulder in 2012, [and] that needed four months of physical therapy,” Alison Bermack said. “Besides being naturally scared for him, it cost us about $90 a week just to walk in the door.”
No sign of slowing down.
Safety issues and costs aside, the youth sports phenomenon shows no sign of going away.
“I don’t see this trending downward,” Hollander said. “Look at the local youth sports TV channels in your neighborhood. They are continuing to grow.”.
“Towns and cities are seeing benefits as these trips to events turn into mini-vacations for families, so their incentive to be a player in this is also growing,” he added.
There’s little for parents can do to keep their kids from pursing something they love.
Alison Bermack said Zachary is not pushing himself for a scholarship, as he’s not even sure he will compete in college, but for love of the sport.
“He once showed me a bruise he got from falling off a pommel horse and said, ‘Isn’t it cool, Mom?'” she said.
“I was flinching, but this is his passion,” she said. “Our pleasure from doing all this arises from seeing him do something he likes.”