04 Jun The Impact of Baby Boomers on Travel and Hospitality
In today’s world, where experiencing amazing places first-hand has never been as affordable or accessible, more and more people make use of this and travel. From all individuals that are traveling, the individuals who comprise the major demographic are those in the baby boomer generation, now seniors with more time and dispensable income than they’ve previously had. With more and more individuals from that generation traveling today, every facet of the travel industry will looking to invite seniors to get their business, and here are just a few of the tactics we see that happening:
It’s sort of nice when you can have an umbrella deal: pay one flat price and have it consist of everything. When you’re able to detach from the usually-hectic schedule for a vacation, it’s nice to know that you’ll have a comfortable place to sleep, excellent quality food (and so many options!), entertainment sites, numerous alternatives for entertainment at any time of the day, and even the possibility to hit the spa or get a massage– all for one price. Such is the beauty of a cruise, and the senior generation loves them for that reason– a lot given at a flat, inexpensive rate. At the same time, one has the chance to see faraway places without ever really needing to “rough it” culturally or go far from “home base.” You can have a sense of seeing other places in a very low key, relaxed environment.
Even if they make up a huge percentage of the people traveling these days, seniors are often frugally-minded and want to get the most bang for their buck. If one is willing to forgo having a roomy seat or extra amenities, there are great deals available on flights out of town.
One more thing that is happening frequently nowadays? With the show business booming like never before, travel agencies, theme parks, and remote vacation spots are profiting from the latest movie blockbusters to create rides linked with the stories and movies that people have familiarized so well. This outlet seeks to offer something familiar and fun for their customers, choosing to mimic a certain adventure or magical experience like one imagines from the beloved text or film.
As travel agencies and tour operators are attempting to win the business of the young and old alike, it may be challenging marketing to both demographics. How do they accomplish this? Probably the best avenue is to grant options: activities that would invite the free-spirited younger people, providing them the taste of adventure and thrill they’re searching for, including offering tame, useful experiences for older generations who want to enjoy the local destinations in a more relaxed fashion.
These are just a small selection of how various industries are looking for to attract seniors who want to get out and travel the world, while also still winning the business of younger generations, too. For any type of vacation seniors plan to take, the options offered today are greater than ever before.