29 May Granting the Optimum Tours for Your Customers
Offering great experiences for people on vacation is something that tour operators love to accomplish. Whether you’re traveling to see old wrecks, exploring an area’s culinary offerings, or taking a beautiful route through a national park, it’s enjoyable to watch people enjoy new experiences and create lasting memories. As you do your very best to make their tour something they’ll always remember, you hope that they will share their experience with others and bring you more business.
Because customers talk, it’s vital that every facet of your tour is geared to their enjoyment. You want them to feel importance and appreciated, and you want to develop a companionability with them that will make them convenient. If they love you, it’s likely that they will talk their friends– in person, and on social media as they share pictures of their trip. The opposite is also true: if they have a disappointment, everyone and their dog is going to hear about it.
Knowing that, the true inquiry might be: What can I do to improve the customer’s experience in order that they walk away happy each time and I get more business as they share their experience with friend and family? While you can certainly advertise business via Facebook or Instagram, here are some ways that you can specifically focus on making your customers have the best possible trip. After all, they’re your best marketing tactic.
Don’t offer the exact same tour every year. If customers go on a touring experience with you and love it, they’re going to want to come back. If you focus on developing new tours for returning customers that offer the trademark service, comfort and fun that they associate with traveling with you, you’ll likely have them coming back each succeeding year.
Deal an incentive to those who agree to give you feedback. They are the reason that you have a livelihood, so don’t miss to tap into how they feel about their experience with you. Maybe this is as simple as buying drinks for an evening and determining what their favorite aspect of the tour have been and what they would have preferred to see more of. Maybe it’s an online survey, with complimentary dinner tickets for them if they’ll put in the time to fill it out. Maybe you like to offer a gift that’s specific to your business, and that’s fine, too. Whatever it is that you do, make sure that it’s one thing your customers will appreciate. Make it worth their time.
Bundle. As you do business throughout the years, you build connections and forge friendships with other local business people who are also looking for ways to increase their business and urge positive feedback from their customers. People always love to save money, and if every one of you are working with the same people, why not merge to offer great deals and discounts that they can enjoy throughout their stay in your local area? Maybe you offer a deal at the steakhouse for dinner, a two-for-one special on an evening activity, or time at the spa. Maybe you pool your business with a local charter bus company and offer a great group rate on the motorcoach that is used for the tour. Everyone will also benefit from more business if everyone pitches in to offer amazing deals that will enhance the customer’s experience.
Pay attention to what they enjoy. When you’re first beginning a touring business, you won’t realize what people consistently love. As time goes on, you’ll start to see common threads– the parts of the tour that are always the guests’ favorite. Once you start to see these consistencies, tweak your tour to include more and more of those types of experiences. The more that you can offer things they love, the more they’ll rave about their time with you.
Finally, take time for the simple things. In today’s world where it often feels as though everything is rushed, people notice when others have taken time to focus on the simple things. Offer complimentary drinks or dinner at a local hotspot to be used during the trip. Take time to have interactions with each of your guests to build a personal rapport with them.
In these days world, you can always use social networks and the Internet to further your business, but nothing can replace the personal experience people have with you when they go on a tour and you spend a few days all together. As you focus your efforts on providing an experience that is geared specifically to your customers, they’ll inform people about it, and they’ll likely keep getting back for more, too.