19 Jul Raising Revenue Per Customer: Guidelines for Tour Operators
Do you run a tour operations business? Are you attempting to evaluate how you can raise the dollar amount your customers spend when they travel with you? By addressing a few simple tactics, you can raise your opportunities of getting customers to fork out a few extra dollars when they collaborate with you.
Offer them more bang for their buck. Your job is to prove your customers that you are giving them the best possible experience and that your prices are worth it through the services that only you provide. Pay attention to making your business one of the most interesting option out there in your industry. You can do this by offering extras that your competitors don’t provide, throwing some freebies into the mix, and facilitating conveniences that will make the entire experience more comfortable and smooth for your guests. You might also consider partnering with other companies/services to “bundle” the things that you offer. While each one of these options will let you to charge a little more for what you are giving (and thus make more money), the target is to make it appear to your customers as though they are really the ones that are receiving the better end of the deal. Convince them they’re getting more bang for their buck.
Another thing you can do is present additional things your customers can purchase while they travel with you that are not obligatory but will greatly enhance their experience. Whatever your focus in the touring industry, think about what specific things would be appealing to your particular group of customers and provide some “extra” opportunities that would fall into that category at an additional cost.
Focus on making it an unforgettable experience for your customers. Post good reviews from your customers there and focus on transparency and customer satisfaction. Make your customers happy and they’ll not only come back again and again, but they’ll likely bring others with them, too.
By concentrating your time and efforts on these discussed strategies, you will be sure to make your customers pleased and bring new business to your door at the same time. If you can boost your services, offer extras that will make their experience unforgettable, and be friendly, helpful and professional in all of your relationships with your customers, it’s likely that you’ll see your business thriving, gaining visibility, and producing more money. Best of luck!